Wish for Snow

There are a handful of companies that I love working with. 77Kids by American Eagle and The Motherhood are right at the top of that list.

I am so happy to be a part of a campaign that they have started called Wish for Snow, a 77Kids Children’s Hospital Charity program.


There are a total of 9 stores so far, and each store has a goal of raising $5,000 for their local children’s hospital. If the goal is reached, 77Kids will donate another $25,000.

When customers donate 77 cents (or more) in store, they are given a snowflake with their name on it for the store’s “Blizzard Wall” and a bumper sticker to take home. The “you Done Good” sticker also directs customers to the Wish For Snow 77Kids interactive microsite where you can create as many snowflakes as you want. They are hoping to have 100,000 snowflakes made on the site alone. Creating a snowflake enables you to enter to win a $77 gift card to 77Kids, and the grand prize, an ultimate block party for you and 77 friends.


77Kids focuses on making the “coolest clothes, for the coolest kids, and the coolest parents, in the coolest stores”. I think their continuing generosity singles them out as one of the coolest in their league, and I am happy to support them. I love how they have continuously been involved in charities and the community (remember when I got to hand out $1 to 77 stunned New Yorkers?). Yes. Inspiring.

I also happen to really dig their kids clothes.

At the 77Kids by American Eagle Headquarters in NYC



So, if you’re lucky enough to have a 77Kids nearby that you can take your kids to (they will love it, trust me), please check it out. If not, head on over to the microsite, play a game, donate a snowflake and get inspired!

I was given a stipend to participate in this online initiative by The Motherhood and 77Kids- but I would have done it anyway!

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1 Comment

  • I wish we had a 77Kids here. I’ve read about some of their other projects on other mom blogs and I’d love to get in on some of their community services projects.

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